Analysis Of The Trend Of The Body Temperature Gun Industry in 2025: The Body Temperature Gun Market Will Gradually Return To Rationality

As a key equipment for epidemic prevention and control, the thermometer has experienced severe market fluctuations in the past few years. Now, as we enter 2025, the industry is showing a new development trend. Exploring the correlation between pricing and functional implementation in the temperature gun market is of great practical significance for industry participants and consumers.

1, The COVID-19 pandemic in 2020 caused a huge change in the temperature gun market
The Special Research Report on China's Temperature Gun Market from 2024 to 2029 and the Market Outlook Forecast and Assessment Report pointed out that at the beginning of 2020, the COVID-19 broke out worldwide, and the temperature gun became the first line of defense for epidemic prevention and control. Due to its "zero contact, fast, and accurate" characteristics, it has quickly been widely used in the market. In 2019, there were only 11 new manufacturers of thermometers in China, and the annual output of infrared thermometers was only 300000 units. But by the end of February 2020, there were 26 new manufacturers of thermometers. As of the end of 2021, there were a total of 357 enterprises in China producing thermometers, of which 87.0% were concentrated in Guangdong Province. According to estimates, the total demand for handheld infrared thermometers in China during the epidemic is about 230 million, and in the long run, the global demand for them will increase to around 900 million.

The huge supply-demand gap has led to a surge in the price of thermometers. Before the epidemic, the production cost of thermometers was less than 100 yuan. After the outbreak of the epidemic, the price skyrocketed by 3 to 4 times, and even some products were priced at more than 10 times the cost. The price of the infrared sensor, the core component of the temperature gun, has increased from a few yuan to 200 yuan. Due to objective factors such as work stoppages and logistics restrictions during the epidemic, production capacity has been limited. In addition, thermometers have been included in controlled materials, and the number of them flowing into the free market is scarce, further driving up prices. However, such high prices do not match the functionality of the thermometer gun. Given the continued demand for thermometers, especially automatic large-scale equipment, in the future, it is worthwhile to conduct in-depth research on the pricing rationality and functional matching of temperature guns.

2, Theoretical basis for studying the temperature gun market
(1) Application of commodity demand analysis theory
When analyzing the demand for offline goods, academia usually adopts qualitative and quantitative research methods based on microeconomic market demand theory and combined with consumer psychology. By constructing a market demand measurement model, it is possible to analyze and predict the market demand of the research object. When studying the factors influencing the supply and demand of online goods, perceived value, consumer attitude, reputation, packaging, and price have been proven to affect consumers' purchase intention. For example, the quality of word-of-mouth reviews, the rational intensity and quantity of online reviews, etc. have a significant impact on consumers' purchase intention. In addition, in the e-commerce environment, the pricing strategies formulated by manufacturers for fast-moving consumer goods, such as combination product pricing and differentiated pricing, have reference value for understanding the pricing mechanism of goods.

3, Empirical Study on the Temperature Gun Market
(1) Building research models
This study focuses on the body temperature gun and aims to analyze the relationship between its performance, pricing, and sales situation. The study uses feedback data from Taobao consumers on merchant products to characterize the performance of temperature guns, including variables such as accuracy, product quality, usage effectiveness, supported measurement areas, heating reminder function, whether measurement errors are marked, backlight reminder function, etc. Pricing is based on the selling price of the merchant at the time of data collection, while sales are measured by sales volume and cost-effectiveness feedback.
Based on economic principles, the pricing of a thermometer gun is a multivariate function of its various properties, and sales volume and cost-effectiveness not only depend on product performance, but also on pricing strategies. Therefore, functional relationships can be constructed, as well as models for analyzing the quantitative relationship between cost-effectiveness and temperature gun performance, and cross terms can be introduced to prevent multicollinearity from affecting the model.

(2) Data collection and processing
The research data is sourced from the sales page data of Taobao on February 19, 2021. After searching with the keyword 'temperature gun', sort the search results by sales volume and record specific information about different products. On that day, there were 100 pages on Taobao selling thermometers, with a total of 4400 related products.
To ensure the effectiveness of the study, sleep merchant data was excluded and only merchant data selling more than 10 thermometers per day was retained. At the same time, in response to the different prices and sales records of the same model of product from different sellers, the data with the highest sales record was selected, and a total of 68 seller data were excluded.

(3) Empirical result analysis
Multiple regression analysis was conducted on the model using R language, and the results showed that improving the accuracy of temperature measurement with a thermometer would lead to a decrease in cost-effectiveness evaluation; The improvement of satisfaction with the use effect can promote the increase of cost-effectiveness evaluation; The multi part measurement function can significantly improve the cost-effectiveness feedback of the product. The impact of sales volume and price on cost-effectiveness evaluation is consistent with expectations, but not statistically significant. In addition, the goodness of fit after equation adjustment is 0.5479, and the F-test result is significant. In terms of the relationship between sales volume, product performance, and price, the scatter plot shows an inverse relationship, which is inconsistent with the theoretical proportional relationship. The reason is that during the epidemic period, consumer demand was urgent and there was a phenomenon of following the trend in purchasing.

4, Strategies for the Temperature Gun Industry in 2025
In the pricing process of temperature gun products, improving cost-effectiveness often comes at the cost of sacrificing measurement accuracy. To enhance cost-effectiveness, it is necessary to eliminate the influence of irrational market factors and make measurement accuracy the core element for measuring product cost-effectiveness. At the same time, the cost-effectiveness of the product can be improved by enhancing its convenience and usability, or by providing functions such as multi part measurement without compromising other qualities.
When formulating pricing strategies, enterprises should have a comprehensive understanding of product performance, build a model based on market big data to model the relationship between sales, pricing, and functionality, and develop reasonable pricing strategies based on expected sales feedback effects. Merchants also need to fully consider the level of buyer demand, as pricing based solely on functional design may not necessarily yield expected returns in actual market competition.

Looking ahead to 2025, with the normalization of epidemic prevention and control, the temperature gun market will gradually return to rationality. Only by setting reasonable prices and improving product functionality and cost-effectiveness can enterprises gain an advantage in competition and promote the healthy and sustainable development of the thermometer industry.
In summary, this article focuses on the correlation between the reasonable pricing and functional implementation of temperature guns, analyzes the impact of the epidemic on the temperature gun market, constructs a research model using relevant theories, and draws conclusions through empirical research, providing feasible response strategies for the development of the temperature gun industry in 2025 and helping the industry achieve stable development in the new market environment.